Clod | March 29, 2011
But for the $186 billion automaker, this rearrangement of a company marketing and sales cornerstone not only is a radical move but also has been a major — and sometimes painful — learning exercise. The initiative, which goes well beyond the online efforts of any other American automobile manufacturer (no other automaker allows you to [...]
Clod | March 17, 2011
With online upstarts like Auto-By-Tel and CarPoint snapping at dealer profits, GM struggles to make its first big change in selling cars in 90 years. If 24 years with the planet’s largest industrial corporation teaches you anything, it teaches you diplomacy. So it’s no surprise that Ann Pattyn, director of General Motors’ Consumer Marketing Initiative, [...]
Clod | March 14, 2011
When it comes to refining your pitch in front of the moneymen, some think Jerry Weissman is the best $5,000-a-day coach your startup dollars can buy.
Clod | March 3, 2011
It couldn’t have been funnier if a professional comedy writer had actually prepared the script. Last month, a page appeared on the Microsoft Web site titled “Confessions of a Mac to PC Convert.” Ostensibly modelled after Apple’s wildly successful and brilliant “Switch” ads, the Microsoft page featured a “freelance writer” who had recently abandoned a [...]