Clod | May 23, 2011
How i2 keeps Sun’s global supply chain in its backyard. Think of a microprocessor company and you envision a big assembly line piecing together the entrails of computer servers. Now consider Sun Microelectronics, a division of $116.5 billion Sun Microsystems. It custom-orders processors, chips, and circuit boards for Sun’s desktop, server, and storage products. Sun [...]
Clod | March 29, 2011
But for the $186 billion automaker, this rearrangement of a company marketing and sales cornerstone not only is a radical move but also has been a major — and sometimes painful — learning exercise. The initiative, which goes well beyond the online efforts of any other American automobile manufacturer (no other automaker allows you to [...]
Clod | March 17, 2011
With online upstarts like Auto-By-Tel and CarPoint snapping at dealer profits, GM struggles to make its first big change in selling cars in 90 years. If 24 years with the planet’s largest industrial corporation teaches you anything, it teaches you diplomacy. So it’s no surprise that Ann Pattyn, director of General Motors’ Consumer Marketing Initiative, [...]
Clod | March 14, 2011
When it comes to refining your pitch in front of the moneymen, some think Jerry Weissman is the best $5,000-a-day coach your startup dollars can buy.
Clod | June 30, 2010
Music ain’t just for listening. Here I reveal the utilitarian take on music and sketch out some preliminary suggestions. Books are for reading and music is for listening. But they can be so much more. Other ways of using music will occupy me shortly, a utilitarian pitch (if you will). First, an illustrative analogy. Periodically, [...]
Clod | March 30, 2010
Do you use department store cosmetics? You might want to rethink this after reading this article. Low self-esteem, unrealistic expectations and self-loathing are all products of the ideal beauty image projected in America. These images have damaged women to the point where they willingly subject themselves to painful treatments, plastic surgery and expensive skincare products [...]
Clod | December 29, 2009
A woman of a certain age receives offers she wants to refuse. Hot Sensuous Teens Want Me? I’m puzzled. I live a relatively decorous life. I tend to behave in public, although I do apologize to lamp posts and low tree branches when I bump into them. Carelessness is part of my blundering about in [...]
Clod | June 10, 2009
It can be hard to attract a really desirable man. Ladies, we have to realize that although nice guys are frequently bashful around women, sometimes they are the best to have a relationship with because they will value you and treat you extremely well. Everyone is wondering, how do you get a man like that? [...]