What Do They Do

Posted By on February 2, 2012

An advisory committee can do as much or as little as you like. It could meet several times a year as a committee or one-on-one with your staff to review your programs. You can have it review the programs at its own leisure without meeting the other specialists, or as a group. The committee might visit your facility and comment on equipment, floorplan, design elements, etc. It could review your advertising and marketing. All these factors would be examined from a clinical perspective, and each member would give advice on what would be appealing to their patients.

In addition to making suggestions for changes in programming, services and facility usage, an advisory board offers prestige and credibility. Maximize the committee’s community visibility and medical credentials by including its names in your club literature and club newsletters. Provide a brochure with information about your committee to potential and existing members.

Advisory committee members could eventually refer patients/clients to your facility if they become comfortable with your programs, staff capabilities and physical space/equipment. Mary Swanson, president of HealthCare Resources, says that it generally takes six months before physicians feel comfortable referring their patients to you. Pat Pine, executive director, Western Association of Clubs, emphasizes the need to have a credible, credentialled, well-trained staff before expecting physicians to refer patients to you.

Advisory committee members could offer lectures for your members. Each committee member can submit an outline or list of topics they feel comfortable with, and you can create a lecture series each month featuring a different committee member.

Also, encourage your advisory committee to submit articles to your newsletter. Make reprints to distribute at community meetings.

Your committee, when used to full advantage, can help grow your business significantly. Ernie Zaik, former general manager of the Western Reserve Club (WRC) in Tempe, Ariz., found that he was able to increase not only membership sales, but also revenues in wellness programs at his club.

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